Girls Inc. Media Literacy encourages girls to think critically about media messages and fosters their awareness of the scope and power of the media and its effects on girls and women.

From magazines to marketing campaigns to music videos, girls today are surrounded by mass media images of girls and women. According to a 1999 survey, the typical American girl uses media of some kind (television, radio, computers, etc.) for over 5 hours per day.

Girls Incorporated has a unique program to help girls develop the skills to wade through the media messages that bombard them. The program helps girls recognize stereotypes in media and differentiate between those stereotypes and their own lives. Girls learn to “read” media messages with a critical eye as they consider issues of ownership, media business and the roles of women and minorities “behind the scenes” in media careers.